Press Release

Enjoy a “Heluva Good!® Roast Beef Sandwich” at Dover Downs Hotel & Casino’s® Garden Café during Race Weekend

Release date: May 10, 2010
Contact: Lynne Bohan, HP Hood LLC
Sarah Barow, HP Hood LLC
Gary Camp, Dover International Speedway

SODUS, N.Y., – During the weekend of May 14–16, 2010 race fans can spice up their experience at Dover’s Monster Mile with the “Heluva Good!® Roast Beef Sandwich,” available exclusively at the Garden Café at Dover Downs Hotel & Casino® as a special menu item to celebrate the “Heluva Good! 200” NASCAR Nationwide Series race.

The Heluva Good! Roast Beef Sandwich is served on a toasted ciabatta roll, and features the big, bold flavors of thinly sliced roast beef topped with roasted red peppers, crispy fried onions, and garnished with the savory taste of Heluva Good! Garlic & Parmesan Dip.

“The Heluva Good! Roast Beef Sandwich is a mouth-watering combination of tender roast beef, complemented perfectly with savory garlic and parmesan dip,” said Dover Downs Hotel & Casino Executive Chef Michael Daniels. “This delicious combination takes Heluva Good! dip beyond the chip, creating the perfect sandwich for barbecues and tailgate parties all summer long.”

Heluva Good!, a leading producer of real sour cream dips, cheeses and condiments, is the sponsor of the “Heluva Good! 200” on Saturday, May 15. Samples of Heluva Good! Garlic & Parmesan Dip and Heluva Good! Sharp Cheddar Cheese, the Official Dip and Cheese of Dover International Speedway, will be available in the FanZone display area throughout race weekend.

For more information on Heluva Good! products and for additional recipe ideas, please visit www.HeluvaGood.com.

About Heluva Good!®

Heluva Good!® brand real sour cream dips, cheeses and condiments have held a reputation for quality and taste for more than 75 years. The Heluva Good! name has been as much a promise as a brand name and dates back to 1925, when Perry Messinger, Heluva Good!’s founder, began making wedges of homemade washed curd cheese in a basement in Sodus, NY.  Messinger sold a little, but mostly did it as a hobby. Then one day a traveling salesman stopped in and sampled a wedge. Upon tasting it, he declared, “That's a hell of a good cheese.” At that moment, Messinger knew he had something very special. Today, Heluva Good! is part of the HP Hood LLC family of brands.  You can now find Heluva Good! products in dairy cases throughout the Eastern and Southern United States and all of Canada. Visit www.HeluvaGood.com for more information.

Dover International Speedway is owned by Dover Motorsports, Inc. (NYSE: DVD), a leading promoter of motorsports events in the United States. DVD subsidiaries operate three tracks in three states, and present several hundred motorsports events each year. This includes 14 major, national events which include races sanctioned by NASCAR and the NHRA. Dover Motorsports, Inc. also owns and operates Gateway International Raceway near St. Louis, Mo., and Nashville Superspeedway near Nashville, Tenn. For further information log on to www.DoverMotorsports.com. This release may contain forward-looking statements based on management’s beliefs and assumptions. Such statements are subject to various risks and uncertainties that could cause results to vary materially. Please refer to the SEC filings of DVD for a discussion of such factors.