Press Release

K'NEX launches contest for tickets to NASCAR Nationwide Series race at Dover

Release date: April 16, 2010
Contact: Aimee Cirucci
K’NEX Brands

K'NEX to appear as primary sponsor on JR Motorsports’ No. 88 Chevrolet 

HATFIELD, Pa. – K'NEX, America’s building toy company, is partnering with Dover International Speedway and JR Motorsports to celebrate the release of the first NASCAR® licensed building sets from K’NEX and to launch the 2010 events at the Monster Mile with the “Guess the Number of Parts” contest.

The contest is part of a big weekend for K'NEX, as the brand will appear as primary sponsor on the No. 88 JR Motorsports Chevrolet during the NASCAR Nationwide Series™ "Heluva Good! 200" race on May 15.

The contest invites K’NEX and NASCAR fans to guess the number of parts in a NASCAR No. 88 K'NEX Car replica measuring 5 ft. long, made entirely of K’NEX parts. It's currently on display at K'NEX headquarters. The 100 closest guesses will each win two tickets to the Heluva Good! 200 on May 15, 2010 at Dover International Speedway to watch the actual No. 88 K’NEX Chevrolet compete in the 11th Nationwide Series event of the 2010 season. To enter the contest fans should click here between April 12 and May 2, 2010. 

“We’re so pleased to give fans the opportunity to see their favorite cars and drivers up close and in person,” said K'NEX President Michael Araten. “NASCAR fans know that there is nothing like race day excitement. We’re thrilled to be a part of the action both on the track and in stands for the Nationwide Series Race.”

The first K’NEX NASCAR building toys to debut were Jeff Gordon’s No. 24 Pepsi car and Dale Earnhardt Jr.’s No. 88 National Guard car. They are currently available at Target and Toys ‘R’ Us. Additional sets will be released in July 2010. The building sets include NASCAR’s most popular drivers, and enough cars, parts, and accessories to create an entire NASCAR world!

About K’NEX Brands

Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit www.knex.com.

ABOUT JR MOTORSPORTS

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s seven-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series.  In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams. The company followed suit with four more wins in 2009. The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, DEJ Realty, and The Dale Jr. Foundation. For more information on JR Motorsports, visit www.dalejr.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
 
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

Dover International Speedway is owned by Dover Motorsports, Inc. (NYSE: DVD), a leading promoter of motorsports events in the United States. DVD subsidiaries operate three tracks in three states, and present several hundred motorsports events each year. This includes 14 major, national events which include races sanctioned by NASCAR and the NHRA. Dover Motorsports, Inc. also owns and operates Gateway International Raceway near St. Louis, Mo., and Nashville Superspeedway near Nashville, Tenn. For further information log on to www.DoverMotorsports.com. This release may contain forward-looking statements based on management’s beliefs and assumptions. Such statements are subject to various risks and uncertainties that could cause results to vary materially. Please refer to the SEC filings of DVD for a discussion of such factors.